CAMBRIDGE PRELIMINARY BUSINESS STUDIES 3E (TEXTBOOK + EBOOK)

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Description

Bridging the gap between theoretical knowledge and the real world. Cambridge Business Studies Third Edition provides comprehensive coverage of the Stage 6 syllabus, encouraging students to engage with an increasingly dynamic and global business envi...

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  • ISBN: 9781107506497
  • Publication Date: 2015
  • Publisher: Cambridge University Press
  • Product Type: Textbook
  • Format: Paperback
  • Edition: Third
  • Description
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CAMBRIDGE PRELIMINARY BUSINESS STUDIES 3E (TEXTBOOK + EBOOK)

Bridging the gap between theoretical knowledge and the real world.
Cambridge Business Studies Third Edition provides comprehensive coverage of the Stage 6 syllabus, encouraging students to engage with an increasingly dynamic and global business environment, and to consider the ethical issues raised and challenges posed.
New and updated real-world cases allow students to apply business studies theory to current business practice across a range of industries. An exciting and relevant whole-year case study for HSC invites students to explore topics through the actual business practices of Virgin Australia, one of Australia’s most iconic challenger brands.
Visual aids, including mind maps and diagrams, introduce and reinforce business concepts while a wide variety of theoretical and practical activities develop key comprehension, analysis, research and discussion skills.
Comprehensive revision tasks and exam-style questions for every syllabus topic offer vital HSC exam preparation and support.
Affordable and flexible print and digital resource options bring business studies to life.

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